I can’t believe this is our fourth year working with Loloi! For this season’s rugs, we are bringing in new styles that haven’t been seen before, which is really fun. It’s also exciting to be able to expand popular collections like the Jules rug, which offers beautiful vintage-style rug patterns at an affordable price. For over two years, we’ve been working on adding a new colorway based on the most treasured rug in my home. It’s finally here—and I am so thrilled to share the story behind it. Let’s meet the new rugs!
We’ve also expanded our line of Loloi pillows, adding some new collections as well as some new colorways to existing collections. You can shop them all here!
Jules Ocean/Spice Rug | Shop The Living Room
When we first launched our second collection with Loloi, we were at Market, and Amir Loloi—the founder!!—was showing me all of the one-of-a-kind vintage rugs that they had. I absolutely fell in love with this one rug. The colors…my heart. At the end of Market, Amir had the rug all wrapped up for me, and he said “We’re shipping this to you as a gift.” WHAT!?? I can’t even fathom how much that rug could cost. It’s vintage, it’s one-of-a-kind! The rug is in the upstairs landing now, and everyone asks about it.
About two years ago I said, let’s see if we can make a version of this that was available to everyone. So we’ve worked together to launch a new Jules in a really rich color scheme, and that’s been really hard to accomplish at an affordable price—until now!!
Henry Ivory / Dove | Shop The Study
I’ve been searching for a solid-colored rug that had a little something extra to it—some personality—and so we created this one. It’s a handmade wool rug with a thick, ribbed pile that’s so satisfying to walk on. It brings this great, saturated color and depth, while being easy to pair with other patterns in the room.
The bonus is that it’s Goodweave certified, so you can feel good about where your rug came from, too!
Scottie Fog/Ivory | Shop Faye’s Room
The new Scottie collection features the scalloped collection is something we’ve been working on for 2 years. It all started when we thought, “What if we went beyond adding pattern to a rug and made a rug in a pattern shape?” That was something really exciting to work on and something that we hadn’t seen before.
The Scottie has a scalloped edge and a framed border within to give it a little structure. The pile is Goodweave-certified, hand-tufted wool that has a sturdy, substantial feel. We designed it in neutral earth tones so it can really go anywhere.
It was so fun to imagine it in bedrooms because it feels casual with the neutral earth tones, but it can be really beautiful in the dining room, office, living room and it shines as a runner too!
The Ida Collection has a soft, muted color palette that’s very serene and cohesive, with subtle distressing that gives it that timeless vintage look. It’s a power-loomed rug, which makes it both durable and incredibly soft with minimal shedding. I find these blues, browns, and creams so soothing in busy spaces like living and dining rooms. But really, Ida can go anywhere!
The Louisa Collection features power-loomed area rugs with beautiful, traditional floral motifs that we designed in these calm, serene colors. There are pale blues, creams, and browns that create a sense of softness. But just wait until you feel this one—it’s made of velvety polyester, and it’s so easy to clean. It’s great for family rooms, bedrooms, home offices—it’s just really versatile. The photos don’t do this one justice, at market, everyone was drawn to these.
Fletcher Natural/Ivory Rug | Shop The Dining Room
I always love to have a jute rug in our collection, and the Fletcher is our newest addition to the family. It adds texture to any room, but also color and pattern with this large-scale windowpane print. It’s handmade in India and Goodweave-certified, so you can feel good about where your rug came from.
I can see this rug in so many spaces, from dining rooms to hallways, bedrooms to living rooms. It’s a real workhorse.
Chris Loves Julia x Loloi Rugs Providence Collection: Our First-Ever Outdoor Rug
Providence Charcoal/Dove Rug | Shop The Backyard
Since our very first collection with Loloi, people have been asking us for an outdoor rug. To create one, I had to really dig deep. There are a lot of outdoor rugs in the market, and I wanted to make sure our outdoor rug collection was one I would be proud to associate with our name.
And the result?? I think it’s the classiest indoor/outdoor rug I’ve ever seen.
It’s completely versatile and definitely one of those that you can put in your dining room or mudroom. It’s beautiful enough for indoors and durable enough for outdoors. It has an earth-toned woven design in a subtle pattern that resembles natural fiber rugs but is a lot easier to clean—you just hose it off and leave it outside to dry. It’s everything I want in an outdoor rug!!
I’m so excited to add these to our home! We’re putting them outdoors, in the guest house, in Faye’s room, the study, the dining room and the living room. Tag the new rugs in your home with #cljxloloi so we can enjoy them with you!